MGM Resorts: It’s Time

TV Commercial Review

Heart or Humor


McCann New York creates this campaign for MGM Resorts with the marketing message “Every so often if we’re lucky enough, we find ourselves in a moment of pure delight. Welcome to Bellagio. This is the Life.”

MGM Resorts is compelled to remind the world that a return to normal just won’t cut it – this is time for something way beyond normal. Like massive live shows, iconic performances, unforgettable culinary delights, other-worldly settings, and more luxury and glamour and romance and fun and amazement than can be found anywhere else on the planet. As far as we’re concerned, it’s time we all have the time of our lives again.

MGM Resorts advert

Advertising Agency: McCann New York, New York, United States of America
McCann North America Co-Chief Creative Officer: Tom Murphy
McCann North America Co-Chief Creative Officer: Sean Bryan
EVP, Executive Creative Director, McCann NY: Caprice Yu
Executive Creative Director, McCann NY: Josh DiMarcantonio
SVP, Group Creative Director, McCann NY: Jordan Kramer
SVP, Group Creative Director, McCann NY: Leopold Billard
Chief Production Officer, McCann NY: Nathy Aviram
SVP, Executive Producer, McCann NY: Dave Herman
SVP Executive Music Producer, McCann NY: Eric Johnson
Head Of Celebrity Talent, McCann NY: Danielle Korn
SVP Director Talent Partnerships, McCann NY: Kimberly Kress
SVP Director Of Business Affairs, McCann NY: Wilmien Blake
Business Affairs Manager, McCann NY: David Halberstadt
Business Manager Music, McCann NY: Jamie Jou
EVP, Executive Account Director, McCann NY: Scot Beck
SVP, Group Account Director, McCann NY: Nancy Tynan
VP Account Director, McCann NY: Tessa Cosenza
Account Director, McCann NY: Patrick Connolly
Assistant Account Executive, McCann NY: Shannon Stagliano
EVP, Head Of Brand Strategy, McCann NY: Emily Portnoy
VP, Strategy Director, McCann NY: Amadeo Plaza
VP, Strategy Director, McCann NY: Justin Luk
Director, Communications Strategy, McCann NY: Whitney Bryan
Associate Strategy Director, McCann NY: Grace Freeman
Strategist, McCann NY: Macarena Marcos
Senior Project Manager, McCann NY: Connor Byrne
Director, Sanctuary: The Coles
Executive Producer, Sanctuary: Kristen Bedard-Johnson
Founder/Executive Producer, Sanctuary: Preston Lee
Head Of Production, Sanctuary: Adam Litt
Line Producer, Sanctuary: Francesca Lentini
First Assistant Director, Sanctuary: Chad Antonelli
Director Of Photography, Sanctuary: Daniel Bombell
Production Designer, Sanctuary: Tatiana Van Sauter
Wardrobe, Sanctuary: Heather Allison
Editor, NO6: James Duffy
Assistant Editor, NO6: Ashley Cisneros
Post Producer, NO6: Martino Baltiero
Executive Producer, NO6: Corina Dennison
Flame Artist, NO6: John Shea
Finishing Producer, NO6: Mark Reyes
Creative Lead, HUMAN: Morgan Visconti
Ep, Human: James Dean Wells
Composers/Arrangers: Gordon Minette, Matthew O’Malley, Morgan Visconti, Thomas Keery, Sloan Alexander
Chief Engineer/Sound Design, PostHuman: Sloan Alexander
Assistant Engineer, PostHuman: Robert Suchecki
Audio Engineer, Screaming Penguin (MGM Relaunch Only): Nicole Pettigrew, Rob Fieleck
Colorist, Company3: Jenny Montgomery
Color Producer, Company3: Alexandra Lubrano
Photographer: Alex Cayley
Rep: Derek Marks / Art Department
Line Producer: Simone Silverman
Retoucher: Feather Creative



The joy of melancholy

Heart or Humor9.0
Reader Rating: ( 1 vote ) 7.6

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