Sprite: I gotta be me

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency GUT Buenos Aires creates an interesting campaign for Sprite.

The marketing message is “Refresh, focus, and make that difference. Let’s be clear by refreshing ourselves with a Sprite to confidently face the constant changes that take place around us.”

Credits
Advertising Agency: GUT Buenos Aires, Argentina
CCOs: Ignacio Ferioli, Joaquin Cubría
ECDs: Matias Lafalla, Ramiro Rodriguez Gamallo
Creative Directors: Diego Fernández Posada, Laura Rapela
Copywriter: Julian Tachella
General Account Director: Agustina Garavilla
International Group Account Director: Sabrina Santos
Production Director: Eugenia Carbajales
Production House: Landia
Director: Jared Knetch
Executive Producer: Adrian D’Amario, Florencia Gastelu
Producer: Ludmila Herms
DOP: Christophe Brandl
Direction Assistant: Aaron Paulson
Art Director: Carlos Fofi Cipriano
Wardrobe stylist: Joanne Gatefield
Edition: Jeronimo Perez Rioja
Postproducer: Julian Lopez Copolla
Postproduction House: DA8
Rights management and Cover production: Monday Music

Let's Be Clear

8.0

Memorable8.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 2 votes ) 8.4

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