Today, [ yellow tail ] continues to break wine conventions and become the first wine brand in nearly 40 years to advertise during the Super Bowl. The new campaign, [ let’s yellow tail ] introduces fans to the brand’s first-ever spokesperson, ‘Yellow Tail Guy.’ Along with his trusty sidekick, ‘Roo’ – a friendly Australian kangaroo – the brand’s laid-back Australian personality comes to life, embodying the spirit of the brand and bringing the fun whenever a bottle of [ yellow tail ] is opened. The ads created by advertising agency KSL Media, Inc., convey a message that wine is approachable – saying goodbye to wine rules and pretentious – and meant to be enjoyed at any fun, casual occasion that’s appropriate for alcoholic beverages.
The tagline of the advert is “[Let’s Yellow Tail]” and promotes Yellow Tail Shiraz, Yellow Tail Cabernet Sauvignon, Yellow Tail Merlot, Yellow Tail Riesling.
The first commercial features a surprise appearance by supermodel Ellie Gonsalves, an Aussie native and L.A. transplant who can be seen in magazines like Maxim and the current Guess ad campaign. It is the first in a series of ads that will continue for three years, and was directed by Harald Zwart (2010’s Karate Kid with Jaden Smith and the current Capital One campaign with Alec Baldwin), and created by advertising agency Burns Group.
“In an age of constant distractions, Super Bowl is the one TV event where 120 million Americans stop and watch simultaneously,” said Tom Steffanci, President of Deutsch Family Wine & Spirits. “[ yellow tail ] wine is putting wine back on TV’s biggest stage for the first time in decades to show America how fun and versatile wine can be.”
