It’s a 10 Haircare, aired its first-ever Super Bowl commercial. The advert was directed by the Oscar-nominated Bryan Buckley and produced by Havas Edge and Hungry Man Productions, a dream team responsible for some of the most memorable Super Bowl ads from companies like GoDaddy, Anheuser-Busch and Cash4Gold.
The advert tagline is “Do Your Part.”
Owned by renowned hair stylist and entrepreneur Carolyn Aronson, It’s a 10 Haircare is the first privately owned, professional hair care company to lock in a prime-time Super Bowl ad spot. Simultaneously, Carolyn and her husband, Jeff Aronson, are the first and only couple to launch two Super Bowl ads independently of one another, for their own respective companies. Jeff Aronson, founder and former CEO of Cash4Gold, aired an infamous Super Bowl commercial for the brand featuring MC Hammer and Ed McMahon in 2009. The spot was one of the Top 10 Most Recalled Super Bowl ads according to Nielsen IAG data, and was described by AdAge as an ad that “will generate, by far, the biggest ROI of the Super Bowl.”
The commercial creatively showcases It’s a 10 Haircare’s core philosophy and also promotes its expansion into the male hair care category. The brand is currently launching the new “He’s a 10” Collection, a high-performance grooming line of multi-tasking products offering immediate results.
“We’re thrilled to land this spot during the most-watched sporting event of the year,” said Carolyn Aronson, Founder and CEO of It’s a 10 Haircare. “There is no better way to reach a captive audience of men and women, not to mention their hair stylists and barbers, simultaneously. At It’s a 10 Haircare, our products are for all hair types and create instant miracle results, exceeding industry norms and consumer expectations. This commercial will do the same, and we can’t wait for the world to see it.”
