Virgin: Kevin Dillon and Presto
Emotive, Sydney creates this funny ad for Virgin Mobile Australia. The TV commercial promotes the partnership between Virgin Mobile and Australia video-on-demand service, Presto. As part of the partnership, Virgin Mobile is rewarding select current Postpaid customers with a bonus 2GB of data each consecutive month when they subscribe to and stream Presto Entertainment for up to 6 months.
The ad features US actor Kevin Dillon, known Rooney character from Heaven Help Us movie. The campaign includes one 90-sec and two 30-sec videos as well as two 15-sec videos, and will be amplified through pre-rolls and native video through a paid digital buy as well as through cinema and social media channels.
The headline is “Are you ready for Hollywood magic?”
Kevin Dillon audition
The commercial is interesting.