The Australian advertising agency The Monkeys creates this touching commercial for IKEA Australia. The Monkeys is an independent creative agency based in Sydney, Australia. Founded in 2006 by Justin Drape, Scott Nowell and Mark Green, they now employ over 100 full-time staff.
Using a documentary filmmaking approach, the commercial features real Australian children in their real homes. Produced by “The Sweet Shop” and directed by Louis Sutherland, the IKEA’s ad “The Best Toy Ever” answers to the question “Which is the best toy in the world?“. Maybe the answer will surprise you.