The advertising agency DDB creates this campaign to promotes Sign Then Drive Event. The idea is to highlight that the Volkswagen salesperson is almost part of the family.
The campaign headline is “It’s practically yours, but we still need your signature.”
The Sign Then Drive Event campaign consists of three spots of 30 seconds: “Packages”, “Tree” and “Lights”.
The “Packages” commercial features Arlen Escarpeta (the guy taking gifts in the house) and the Saudia Rashed (the woman). Volkswagen “Lights” featuring actor Ted Cannon (plays Jeffrey, the Volkswagen salesperson).
Volkswagen “Tree” featuring Mary Faber (woman)
