TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
American actress Zendaya is the face of Valentino’s new campaign, which has seen the Italian fashion house experiment in the metaverse for the first time.
Produced by LS Productions and shot by Euphoria cinematographer Marcell Rev at Warner Bros Studios in LA, the 90-second film sees Zendaya strut her stuff on the streets while adorning its luxury outfits.
To coincide with the campaign, and further amplify designer Pierpaolo Piccioli’s creative vision, the brand also worked alongside An Art App to launch an immersive experience that will bring the Rendez-Vous campaign to the metaverse.
At the end of the video, you can watch the campaign projected and posted in London, New York and Milan. Zendaya is seen atop iconic buildings and in intimate corners throughout the world for the all-new Valentino Rendez Vous campaign.
