Valentino: Voce Viva featuring Lady Gaga

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

BETC Etoile Rouge creates this commercial for L’Oréal Luxe to promotes the Valentino’s new fragrance, VOCE VIVA, eau de parfum.

Directed by Harmony Korine through production company Iconoclast, the advert features LADY GAGA. The song featured in the Valentino advert is the exclusive version of SINE FROM ABOVE by LADY GAGA.

The commercial took advantage of a LADY GAGA with an engaging creative to communicate the campaign meesage “celebrate the power of the voice.”

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Good

9.0

Good.

Memorable8.0
Effective10.0
Style10.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 3 votes ) 3.3

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