TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Toyota unveiled “The Dream,” a four minutes film featuring Bubba Wallace. The complete short film was produced in collaboration with whatnot Films out of Charlotte, N.C.
Bubba Wallace is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series
The Toyota advert tells a story of a young, African-American girl looking to achieve her dream of becoming a race car driver. She battles back from adversity and overcomes challenges along the way. With inspiration from the historic victory by 19-year old Gracie Trotter, who became the first female driver to win an ARCA-sanctioned race in September, and the return of Bubba Wallace to the Toyota family, our star realizes that her dream is within reach.
“To be back with Toyota this season and be a part of the Toyota Racing family means a lot to me,” said Bubba Wallace, driver of the No. 23 DoorDash Toyota Camry for 23XI Racing. “What they do on the track is top notch, but it goes beyond the track too. It’s really cool to be a part of things like ‘The Dream’ and their initiatives off the track that align with my own beliefs and how I want to influence the next generation. ‘The Dream’ show others, no matter the circumstances or who you are, to keep fighting and follow your dreams. It may not always be easy, but it will be worth it. It’s a pretty special piece. It’s inspiring, emotional and something that I’m proud to be a part of.”
“Toyota’s commitment to diversity in motorsports aligns with our overall corporate commitment of respect for people,” said Paul Doleshal, group manager of motorsports and assets for Toyota Motor North America. “This film is something we’re all extremely proud of and is a small reminder for everyone to find their dream and pursue it regardless of the challenges that might be in their path. We will continue to look for ways to bring this film to life and help to encourage young people to pursue their passions, especially if that leads them to this great world of motorsports.”
