Lego: Newspaper Rebuilt

The advertising agency Havas creates this interesting campaign for LEGO in Saudi Arabia. The results of the campaign were outstanding on social media.

Lego Design Advert By Havas

The special edition of the Saudi newspaper Almadina was recreated on Saudi National Day by Havas Middle East in collaboration with LEGO, with a front cover and nine articles all visually repurposed to inspire young minds’ imagination.

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