Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year.
The tagline is “We’re all one team.” The “One Team” spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans unite through sports. For the first time in the company’s history, Toyota will have three primetime commercials which will be airing in the first quarter, halftime and second half.
Prior to the halftime show and following the Toyota Halftime Report and a throw from NBC Sports anchor Dan Patrick, Toyota’s 60-second ad, “One Team,” features an amusing, light-hearted narrative illustrating how people from diverse backgrounds unite to celebrate the spirit of what brings them together, their shared passion of sports.
The “Lets Go Places” TV spot “One Team” was created by Saatchi & Saatchi and directed by veteran filmmaker Ivan Zacharias. The “Start Your Impossible” TV commercials were developed by Toyota’s agencies of record, Saatchi & Saatchi and Dentsu, with “Good Odds” directed by esteemed director Aoife McArdle and “Mobility Anthem” directed by acclaimed director John Hillcoat.
Credits:
Manager: Angela Montoya
Managing Director Al Reid
Executive Director, Digital: Jeremiah Knight
Management Director: Erica Baker
Group Account Director: Courtney Husk
Account Director: Chris Crockett
Account Supervisor Michaela Chweidan
Account Executive: Katie Martin
Account Coordinator: Melissa Pappas
CREATIVE CREDITS
Chief Strategy Officer: Mark Turner
Group Director, Connection, & Insight Strategy: Evan Ferrari
Strategic Planning Director: Amaya D’Amico
Senior Strategic Planner: Lindsey Summers
Senior Strategic Planner: Malek Draoui
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Communications Director: Chris Nicholls
Communications Director: Janet Waters
Director of Public Relations: Brad Crawford
Group Director, Earned Media & Public Relations: Romina Bongiovanni
Director of Business Affairs: Linda Daubson
Sr. Business Affairs Manager: Shari Christensen
Business Affairs Manager: Ryan Lizama
Director of Broadcast Traffic: Nadzyah Guillermo
Client Names:
Group Vice President, Toyota Marketing Ed Laukes
Vice President, Vehicle Marketing and
Communications Lisa Materazzo
General Manager, Brand/Cross Vehicle
Line/TDA/Education
Scott Wracher
National Manager, Brand and Multicultural Marketing Mia Phillips
Manager, Brand and Multicultural Marketing Ernesto Del Aguila
Senior Planner, Brand and Multicultural Marketing Brock Cartlidge
Brand Marketing Analyst Sam Adams
PRODUCTION COMPANY: Smuggler
EXECUTIVE PRODUCER: Brian Carmody
EXECUTIVE PRODUCER: Patrick Milling Smith
EXECUTIVE PRODUCER: Allison Kunzman
CHIEF OPERATING OFFICER: Andrew Colon
LINE PRODUCER: Nick Landon
DIRECTOR: Ivan Zacharias
DIRECTOR OF PHOTOGRAPHY: Adam Kimmel
EDITOR: Filip Malasek
FINISH: The Mill
EXECUTIVE PRODUCER: Anastasia Von Rahl
PRODUCER: Andrew Gilson
PRODUCTION COORDINATOR: Alana Giordano
EXECUTIVE CREATIVE DIRECTOR: Phil Crowe
2D LEAD/AHOOT SUPERVISOR: Narbeh Mardirossian
3D LEAD ARTIST Dan Warom
2D ARTISTS: Robin McGloin, Krysten Richardson, Christel Hazard, Rob Winfield, and Michael Angelo
3D ARTISTS: Freddy Parra, Juan Zavala, Michael Lori
DESIGN: Soontae Kim, Justin Sucara, Kyle Moore,
Chadwick Halbritter
TELECINE: The Mill
COLOR ARTIST: Adam Scott
EXECUTIVE PRODUCER, COLOR: Thatcher Peterson
COLOR PRODUCER Liza Kerlin
MUSIC: “La polizia ha le mani legate” by Stelvio Cipriani & “I Want to Know What Love Is” by Foreigner
SOUND DESIGN: Barking Owl
MIX: Formosa
MIXER: John Bolen
ASSISTANT MIXER: Hermann Thumann
EXECUTIVE PRODUCER: Lauren Cascio
