The 60-second Toyota’s TV commercial, “Good Odds,” will air before kickoff. “Good Odds” celebrates the automaker’s evolution to a mobility company and its eight-year global sponsorship of The Olympic Games and Paralympic Games
“This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance,” says Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”
Credits:
Agency: Saatchi & Saatchi, Dentsu
Chief Creative Officer: Jason Schragger, Keiichi Higuchi
Executive Creative Director: Fabio Costa
Creative Director: Mark Carolan
ACD Art Director: John Kritch
ACD Copywriter: Nick Cade
Executive Director, Integrated Production: Lalita Koehler
Director, Integrated Production: Annie Uzdavinis
Executive Producer, Content: Rodrigo Vargas
Senior Producer: Stephanie Dziczek
Music Supervisor: Kristen Hosack
Project Managers: Esther Kim
Managing Director: Al Reid, Taira Kimura
Management Director: Erica Baker
Group Account Director: Amy Turnbull, Fuminori Koike
Chief Strategy Officer: Mark Turner
Group Strategic Planning Director: Evan Ferrari, Keita Kimura
Strategic Planning Director: Hailey Marsh
Senior Strategic Planning Director: Lindsey Summers, Shaunt Halebian
Executive Communications Director: John Lisko, Hiroyuki Maruyama, Teppei
Manso
Media Director: Amy Petersen, Toyohiro Bando
Group Director, Earned Media & Public Relations: Romina Bongiovanni, Chitose Nagao
CREATIVE CREDITS
Director, Earned Media: Bertha Merikanskas, Takenobu Sugiuchi
Director, Business Affairs: Linda Daubson
Business Affairs Manager: Dorn Reppert
Broadcast Traffic: Reginald Holling
Toyota Motor Corporation:
Chief Executive Officer, Asia Region as of January 1st
2018:
Susumu Matsuda
General Manager, Sales & Marketing Support
Division:
Noriaki Yamashita
General Manager, Sales Development Department: Masao Takata
Group Manager, Olympics & Paralympics Group: Hitoshi Yokoyama
Project Manager, Olympics & Paralympics Group: Osamu Mori
Project Manager, Olympics & Paralympics Group: Bob Zeinstra
Toyota Motor North America:
Group Vice President and General Manager, Toyota
Division:
Jack Hollis
Group Vice President, Toyota Marketing: Ed Laukes
Inpatriate Corporate Manager, Toyota Marketing: Scott Thompson
General Manager, Olympic & Paralympic Marketing: Chris Schultz
General Manager Sales & Marketing, Marketing
Operations and Communications:
Andre Schmidt
Group Manager, Olympic & Paralympic Marketing: Dedra DeLilli
Olympics Marketing Manager, Global
Communications:
Colin Morisako
Olympics Senior Planner, Global Communications: Danielle DelVecchio
PRODUCTION COMPANY: Somesuch
EXECUTIVE PRODUCER: Nicky Barnes
FOUNDING PARTNER / MANAGING DIRECTOR: Sally Campbell, Eric Stern
LINE PRODUCER: Bridgitte Pugh
DIRECTOR: Aoife McArdle
DIRECTOR OF PHOTOGRAPHY: Adam Arkapaw
EDITING COMPANY: Final Cut
EXECUTIVE PRODUCER: Suzy Ramirez
PRODUCER: Sarita d’Avignon
EDITOR: Crispin Struthers
ASSISTANT EDITOR: Zoe Schack
TELECINE: MPC
COLOR ARTIST: Mark Gethin
FINISH: MPC
CREATIVE DIRECTOR: Michael Gregory
VFX SUPERVISOR: Jim Spratling
FINISHING PRODUCER: Jamie Loudon
EXECUTIVE PRODUCER: Elexis Stearn
TYPE ANIMATION: Prologue Films
DESIGN / ANIMATION: Marcelo Garcia
ANIMATION: Gary Mau
GRAPHICS PRODUCER: Elena Orlova
MUSIC ARRANGEMENT & COMPOSITION: “Stronger Than I’ve Ever Been”
Dirty Monsters feat. Kaleena Zanders
MUSIC SUPERVISION: Good Ear Music Supervision
SOUND DESIGN: Lime Sound Design – Michael Anastasi
MIX: Lime Studios – Joel Waters
