The 30-second spot “Mobility Anthem” highlighting Toyota’s belief that when you are free to move, anything is possible.
“We think there is no better platform to share the beautiful story of determination and passion in ‘Good Odds’ to a message of unity and camaraderie in ‘One Team,’ and true inspiration in ‘Mobility Anthem,’ as we invite viewers to experience this journey with us,” said Jason Schragger, chief creative officer, Saatchi & Saatchi.
Credits:
Agency: Saatchi & Saatchi, Dentsu
Chief Creative Officer: Jason Schragger, Keiichi Higuchi
Executive Creative Director: Fabio Costa
Creative Director: Mark Carolan
Sr. Art Director: Alice Blastorah
Sr. Copywriter: Shiran Teitelbaum
Copywriter: Mike Yagi
Executive Director, Integrated Production: Lalita Koehler
Director, Integrated Production: Annie Uzdavinis
Executive Producer, Content: Rodrigo Vargas
Senior Producer: Thomas Meloth
Associate Producer: Aubrianne LaDuke
Music Supervisor: Kristen Hosack
Project Managers: Esther Kim
Managing Director: Al Reid, Taira Kimura
Management Director: Erica Baker
Group Account Director: Amy Turnbull, Fuminori Koike
Account Supervisor Trina Severson, Asako Yamamoto
Chief Strategy Officer: Mark Turner
Group Strategic Planning Director: Evan Ferrari, Keita Kimura
Strategic Planning Director: Hailey Marsh
Senior Strategic Planning Director: Lindsey Summers, Shaunt Halebian
CREATIVE CREDITS
Executive Communications Director: John Lisko, Hiroyuki Maruyama, Teppei
Manso
Media Director: Amy Petersen, Toyohiro Bando
Group Director, Earned Media & Public Relations: Romina Bongiovanni, Chitose Nagao
Director, Earned Media: Bertha Merikanskas, Takenobu Sugiuchi
Director, Business Affairs: Linda Daubson
Business Affairs Manager: Maryam Ohebsion
Broadcast Traffic: Reginald Holling
Toyota Motor Corporation:
Chief Executive Officer, Asia Region as of January 1st
2018:
Susumu Matsuda
General Manager, Sales & Marketing Support
Division:
Noriaki Yamashita
General Manager, Sales Development Department: Masao Takata
Group Manager, Olympics & Paralympics Group: Hitoshi Yokoyama
Project Manager, Olympics & Paralympics Group: Osamu Mori
Project Manager, Olympics & Paralympics Group: Bob Zeinstra
Toyota Motor North America:
Group Vice President and General Manager, Toyota
Division:
Jack Hollis
Group Vice President, Toyota Marketing: Ed Laukes
Inpatriate Corporate Manager, Toyota Marketing: Scott Thompson
General Manager, Olympic & Paralympic Marketing: Chris Schultz
General Manager Sales & Marketing, Marketing
Operations and Communications:
Andre Schmidt
Group Manager, Olympic & Paralympic Marketing: Dedra DeLilli
Olympics Marketing Manager, Global
Communications:
Colin Morisako
Olympics Senior Planner, Global Communications: Danielle DelVecchio
PRODUCTION COMPANY: Serial Pictures
PRESIDENT OF PRODUCTION COMPANY,
EXECUTIVE PRODUCER: Violaine Etienne
LINE PRODUCER: Malachy MacAenny
DIRECTOR: John Hillcoat
DIRECTOR OF PHOTOGRAPHY: Philippe Le Sourd
EDITING COMPANY: Exile
EXECUTIVE PRODUCER: CL Weaver
PRODUCER: Remy Foxx
EDITOR: Kirk Baxter
TELECINE: MPC
COLOR ARTIST: Mark Geffen
FINISH: A52
FINISHING ARTIST: Urs Furrer
SPECIAL EFFECTS: A52
MUSIC: Barking Owl
MUSIC ARRANGEMENT & COMPOSITION: Atticus Ross
SOUND DESIGN: Barking Owl
MIX: Lime Studios
