Hyundai: Ref to the Rescue – Super Bowl LII

Hyundai has a funny commercial that it be aired before Super Bowl. Both ads are created by the advertising agency Innocean.
The commercial “Ref to the Rescue” promotes 2018 Kona.


Chief Creative Officer: Eric Springer
VP, Group Creative Director: Jeff Bossin
VP, Group Creative Director: Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
Copywriter: Chris Ribeiro
EP/Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Creative Resources: Jill Pool

SVP Managing Director, Brand Management: Marisstella Marinkovic
Group Brand Director: Mike Braue
Brand Director: Bryan DiBiagio
Brand Manager: Megan Gordon
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow

Senior VP, Head of Strategic Planning: Kimberly Bates
Planning Director: Tim Anderson
SVP HMA Media: Ben Gogley
Media Director: Sean Gilpin
Director Public Relations: Angela Zepeda
Public Relations Manager: David Thalberg
Director of Business Affairs: Ann Davis
Associate Director of Business Affairs: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Content Manager: Rachel Werner
Sr. Project Manager: Jamie Fink

Production Company: Hungry Man
Director: Dave Laden
Director: Bryan Buckley
DP: Scott Henriksen
Executive Producers: Mino Jarjoura, Kevin Byrne, Dan Duffy, Caleb Dewart, Jacki Sextro
Producer: Josh Rothfeld
Production Manager: Chad “Frenchie” Alburtis
Casting Agent: Kathy Knowles

Edit House: Whitehouse Post
Editor: Heidi Black
Assistant Editor: Emma Platek
Director of New Business Development: Joni Williamson
Executive Producer: Joanna Manning
Producer: Annie Maldonado

Color Correction Studio: The Mill
Executive Color Producer: Thatcher Peterson
Color Producer: Liza Kerlin
Online Executive Producer: Anastasia von Rahl
Online Producer: Kris Drenzek
Online Production Coordinator: Alana Giordano
Online Production Coordinator: Michael Novo
Shoot Supervisor: Phil Crowe
Shoot Supervisor: Tom Graham
Lead Online Artist: Nick Taylor
Online Artist: Brad Scott
Online Artist: Jeff Langlois
Online Artist: Toby Brockhurst
Online Artist: Patrick Dirks

Mix/VO Record Studio: Lime Studios
Mix/VO Record Engineer: Zac Fisher
Mix/VO Record Assistant Engineer: Kevin McAlpine
Executive Producer: Susie Boyajan
Associate Producer: Kayla Phungglan

Sound Design Company: Lime Sound Design
Sound Designer: Michael Anastasi

Licensed Song: “Going the Distance”
Artist: Bill Conti
Writer: Bill Conti

Music Supervision: Massive Music



Let's see the Super Bowl.

Heart or Humor9.0
Reader Rating: ( 1 vote ) 10

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