Toyota: 2021 Hilux

Toyota New Zealand unveiled a hilarious commercial for its 2021 Hilux.

The commercial was created by the advertising agency Saatchi & Saatchi New Zealand and directed by Damien Shatford through the production company The Sweet Shop. We saw my great commercial directed by Damien like EPIC new recruitment video or Best Day Ever.

The new Hilux continues to advance with new technology while maintaining its reputation for being a tough, dependable unit on the farm, in the bush, at slippery boat ramps, on the worksite or on steep coastal roads with a caravan in tow.

Neeraj Lala declaration

“The Hilux legacy is built on its unbreakable bond with its owner,” says Toyota Chief Executive Officer, Neeraj Lala. “Over three decades, the Hilux has had a special connection with our loyal customers in New Zealand.”

“In tough times, we have seen customers return to Hilux because we stand firmly behind the brand and are committed to supporting our customers,” says Neeraj. “This new model is hands down our best Hilux that we have introduced, and I am confident more customers will return to a brand that previously dominated the New Zealand landscape for more than 3 decades.”

“This Hilux is the most technologically advanced truck introduced in NZ and will offer exceptional value. It has been upgraded with more grunt to appeal to the performance enthusiasts, while retaining its towing and braking capability. Hilux will dominate its dual role of being a rugged workhorse and capable family commuter,” Neeraj says.

Toyota Hilux

Under the hood, the turbo-diesel’s power has been increased to 150kW while peak torque on diesel automatic models has been ramped up by 11% to 500Nm. The power increase was achieved through modifications to the cylinder block, pistons, turbo design and cooling system.

Inside, the touchscreen has been upgraded to an 8-inch display and the audio system now includes Apple CarPlay® and Android Auto™. The Multi-information Display has been revised with new information screens including a digital speedometer display.

Credits
Advertising Agency: Saatchi & Saatchi New Zealand
Media Agency: Starcom
Production company: The Sweet Shop
Director: Damien Shatford
Executive Producer: Ben Dailey
Executive Producer: Kate Roydhouse
Producer: Tony Whyman
DOP: Ben Seresin
Post / VFX: Stu Bedford
Photographer: Ross Brown/ Match
Retouching: Jason King / SixtyFour