TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
This NGO film is the opposite of the many feel-good Christmas film out right now. It’s Danish Children’s Welfare and the purpose is to broaden awareness on the fact that Christmas isn’t a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse.
Many children are afraid of the dark, but for vulnerable children, anxiety is rooted in more than just lively imagination.
The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. because some children actually do have a reason to be afraid of the dark.
Credit
Dir: Toke Blicher Møller
DoP: Peter Riis
Executive Producer: Christian Juliussen
Producer: Daniel Finn Varto
Steadicam: Flemming Laybourn
- AC: Mads Hoppe
- AC: Christian Lightbody
Gaffer: Thomas Bekker
Best boy: Bertil Bekker
Best boy: Malik Thomas
Production Designer: Nanna Rosenfeldt
Stylist: Trine Cordes
Production assistant: Christoffer Salling
Production assistant: Marie Bertelsen
VFX: Jacob Lindemann Lange
Score: Emil Friis
Colorgrading: Nurali Kushkov/Cameo
Sound Design: Nis Nørgaard/ThirtySoundsGood
Child: Chloé
Dad: Jakob
Agency: Pong
Creative Director: Mikkel Elung
Client Director: Mette Hørdum
Project lead: Stine Gregersen
Art Director: Rasmus Zepernick
Client: Børns Vilkår