Children's Welfare

Børns Vilkår: Children´s welfare

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

This NGO film is the opposite of the many feel-good Christmas film out right now. It’s Danish Children’s Welfare and the purpose is to broaden awareness on the fact that Christmas isn’t a time of joy for children living in families with problems with alcohol and/or violence. On the contrary the extended time together in the holidays makes the problems much worse.

Many children are afraid of the dark, but for vulnerable children, anxiety is rooted in more than just lively imagination.

The idea of the campaign is to tap into the irrational fear that most children have for the dark and then place the story in a horror movie theme, and give it a surprising twist. because some children actually do have a reason to be afraid of the dark.

Credit
Dir: Toke Blicher Møller
DoP: Peter Riis
Executive Producer: Christian Juliussen
Producer: Daniel Finn Varto
Steadicam: Flemming Laybourn

  1. AC: Mads Hoppe
  2. AC: Christian Lightbody
    Gaffer: Thomas Bekker
    Best boy: Bertil Bekker
    Best boy: Malik Thomas
    Production Designer: Nanna Rosenfeldt
    Stylist: Trine Cordes
    Production assistant: Christoffer Salling
    Production assistant: Marie Bertelsen
    VFX: Jacob Lindemann Lange
    Score: Emil Friis
    Colorgrading: Nurali Kushkov/Cameo
    Sound Design: Nis Nørgaard/ThirtySoundsGood

Child: Chloé
Dad: Jakob

Agency: Pong
Creative Director: Mikkel Elung
Client Director: Mette Hørdum
Project lead: Stine Gregersen
Art Director: Rasmus Zepernick

Client: Børns Vilkår

(Visited 92 times, 1 visits today)

Good

9.0

Good

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 2 votes ) 9.8

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