TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Austrian bank Erste Group unveiled its heartbreaking Christmas Advert. The message is “Whether you’re young or old: what counts at Christmas is being there for each other.”
CREDITS:
Client: Erste Group Bank AG
Head of Group Brand Management: Martin Radjaby-Rasset
Group Brand Management: Daniel Ratzenböck, Juraj Flimel
Social Media: Klaus Lackner
Agency: Jung von Matt/DONAU
Creative Director: Andreas Putz, Mike Nagy
Copywriter: Caspar Satek
Art Director: Mike Nagy, Caspar Satek
Consultation: Katharina Höller, Katharina Hinterkörner
Production: Passion Animation Studios (U.K.)
Directors: Kyra Buschor & Constantin Paeplow
Animation Director: Ferran Casas, Kyra Buschor & Constantin Paeplow
Executive Producer: Debbie Crosscup
Head of Production: Mike Turoff
Producer: Anna Cunnington
Production Assistant: Katie Harris
CG Coordinator: Sade Tah
Head of CG: Jason Nicholas
VFX Supervisor: Dave Walker
CG Supervisor: David Watson
Music: Mcasso (U.K.)
Composer: Mike MacLennan for Mcasso
Sound Design: Tom Martin at Mcasso
Producer: Tom Martin at Mcasso
Assistant Producer: Emma Winton at Mcasso
Orchestra: Budapest Scoring Orchestra
Orchestral Mixer: Adam Miller at Air Studios
Additional Mixing: Richard Atkinson at Mcasso
Post Production: Unit Studios (U.K.)
Colorist: Denny Cooper
Producer: Joanna Papayianni
2D Artist: Richard Greenwood
Media Agency: Wavemaker, Sabine Binder-Wessely
