Tommee Tippee: The Cutest Cause
Tommee Tippee (the number one feeding brand in the UK and one of the fastest growing baby bottle brands in North America) unveiled a cute campaing: “The Cutest Cause” to promotes its Ultra Bottle. Created by advertising agency McCann, New York, USA, the “The Cutest Cause” promo spot is pretty funny…
Many parents now have baby bottles they no longer need. The company wants to ensure those unused bottles are put to good use. For a limited time, select Ultra bottles purchased at Babies “R” Us will include a prepaid shipping label. Customers can put any unwanted bottle in their new Ultra box and ship directly to one of several partner zoo nurseries or sanctuaries. Baby animals who have been abandoned or orphaned depend on bottles to get the food and nutrition they need in their first months of life. Just this spring, three cheetah cubs were orphaned after a rare C-section at the Cincinnati Zoo and Botanical Garden. Tommee Tippee’s Cutest Cause will provide these cheetah babies, along with other nursing animals across the country, the bottles essential for feeding.
“With Ultra, we’ve developed a product that takes the guesswork out of choosing a bottle. Whether your primary concern is latch-on, a breast-like shape or anti-colic, Ultra solves for all needs so parents are no longer forced to make a choice. Ultra has it all, truly making it the only baby bottle parents will ever need,” said Chris Parsons, President of Tommee Tippee North America.
Using cheetah babies to sell
Use the cute and playing sentimental to sell more is... not fair. "Because what's more cute than a baby drinking out of a baby bottle? A baby animal drinking out of a baby bottle"