KFC Ireland: O’Sanders burger – Sorry Not Sorry

This funny commercial was created by advertising agency Bartle Bogle Hegarty (BBH), London for KFC Ireland. The spot promotes the new O’Sanders burger. KFC describe the burger on its website: “Original recipe chicken, in an Irish Pride bun,with onion rings, cheese slice with Cork Cheddar and a BBQ sauce. Ok so it’s not THAT Irish…”

About this video, KFC said: The KFC O’Sanders burger is the latest in a long line of things coming from America and claiming to be Irish. And apart from the Cork cheddar and the Irish Pride bun, there’s nothing really Irish about it. But that didn’t stop us giving it a bogus Irish name: ‘O’Sanders’.
We’re sorry for that.
So sorry in fact, that we enlisted Randy O’Brien, our Chief Apology Officer. Legend has it that once upon a time Colonel Sanders himself made the trip to Ireland to search for his ancestors. Did he find any? It doesn’t matter. Because the burger’s not really Irish and we’re not really sorry.