Tile: Lost panda

Finding the things we love most after we have lost them has never been more possible. Here, we review Tile’s latest ad, “Lost Panda”, the most recent addition to their “together we find” campaign. We’ll give this epic ad a score out of 10 for memorability, effectiveness, style, heart, and execution. Take and look and see what you think of our comments!

Memorability – 8 / 10

The ad is full of emotion and sentiment from the off. Everyone who has ever cared for any kind of toy will instantly relate to the main character within seconds of the first scenes. No script or words are necessary throughout this clip to explain the context or introduce the plot. Just the scenes and music alone are all that is needed to convey the strong message that builds as the ad continues. A great journey depicted with beautiful cinematherapy, a likable main character, and powerful closing scene deliver a strong message that is very hard to forget.

Effectiveness – 8 / 10

The traveling bear feels like something that has been done before, but the use of a Panda in a lot of ways makes it more special. We all hate the thought of losing the things we love, but that feeling is very much compounded when we relate it to things that we perceive as having a personality. With every location presented to us through the clip we feel more and more like we are on this journey with the main character, and the longing to rescue him from his loneliness builds as the ad unfolds. The clip makes us want to find him and end his suffering, which is the exact intention behind the concept. It related directly to the product and highlights the importance of findability with great impact.

Style – 8 / 10

Great visuals and dramatic wide open scenes give us the sense of enormity throughout the world. It represents the fact that once you’ve lost something, you almost feel like it could be anywhere and getting it back is against all the odds. The main character comes into contact with a lot of other people but does not create ties to any of them, which is a very important aspect of the clip. It represents the notion that once something is yours, it should remain that way forever.

Heart or Humor – 9 / 10

The concept is based on the very powerful idea that our possessions miss us when they are lost. It is portrayed with impressive gravity and drama on an epic scale. Such storytelling is key to pull audiences into believing in the importance of the products key purpose; to help liable what we hold most dear.

Execution – 8 / 10

A great and likeable core character, spectacular visual and dramatic soundtrack combine to give viewers a sense of longing. Anyone that has ever lost something precious will be drawn to this concept like a moth to a flame. None of the scenes are cheesy and the ad doesn’t feel tired even though the use of a soft toy would be regarded by many as an overdone cliche.