Bud Light: Pit of Misery – Dilly, Dilly
In this commercial
Heart or Humor
Bud Light unveiled a new funny commercial created by the advertising agency Wieden & Kennedy. This advert is created on the same theme as the previous one, Banquet. The made-up phrase “Dilly, Dilly” is back in the “Pit of Misery” commercial and it acts as a medieval version of “cheers.”
The marketing story of the advert is “If you can’t count on a friend to bring Bud Light to the party, then that’s not a friend you can count on.”
A hilarious advert.
As a NFL sponsor Bud Light should change theirt commercial to Philly Philly if Philadelphia makes it to the Super Bowl