Shop Direct: Get More Out of Giving

Shop Direct unveiled a touching animated Christmas commercial for its online retailer Very.co.uk. The Christmas campaign promotes a range of fashion, home, gifts, electrical products.

The background music is the song ‘Anna & the Wolf’, an original composition for Very by Guy Farley, recorded at Abbey Road Studios.

The animated film is the story of a big-hearted little girl as she spreads festive cheer by giving pink-wrapped gifts. The heroine is accompanied by Ulfie, her much-loved toy wolf. With each gift she gives, we see her happily cross yet another name off her long list until it’s bedtime on Christmas Eve and there’s just one name left.

The little hero leaves her cozy bed to struggle through the snow, losing rag-eared Ulfie along the way. And just when it seems all is lost, a huge but familiar looking wolf appears to help her on her perilous journey until – shock – both the wolf and her final pink gift are lost over an icy waterfall eventually washing up in front of some very recognizable black boots. She awakens on Christmas Day to find Ulfie still missing – or is he? Opening the pink gift box that’s mysteriously on her window ledge, she opens it to find Ulfie, his rag ear sewn up, and the final name magically crossed off her list, Santa!