Tide Super Bowl LV Commercial ft Jason Alexander

Saatchi & Saatchi creates the Tide Super Bowl LV Commercial. The Tide’s advert features Jason Alexander, best known for his role as George Costanza in the television series Seinfeld. Now he said, “Hey, that’s my face!”

I was glad to see that Tide chose to advertise with Jason Alexander. I liked George Costanza. Unfortunately, the comedian appears only at the end of the commercial in an exchange of remarks that seems forced. Instead, we see his face on a plain T-shirt throughout the spot. I missed a reply like “You know I always wanted to pretend I was an architect.”

The message is funny: “Do you know what you put your clothes through today? Of course not! No one thinks about that! So when Tide asked me, a Jason Alexander hoodie, to be in their Super Bowl commercial I said, “Absolutely! Let’s show America how much dirt is hidden in their favorite clothing items.”

Little did I know everything I would be put through. Thankfully, I was washed in Tide Hygienic Clean in the end, which is designed to clean down to the microscopic level to remove both visible and invisible dirt.

Moral of the story:

1) Take care of your clothes with Tide Hygienic Clean

2) When you’re a humanoid hoodie asked to be in a Super Bowl commercial, be sure to read the script first.

Jason Alexander said about Tide Super Bowl 2021 commercial “I am so excited to partner with Tide because they have had some iconic Super Bowl commercials in recent years. In this year’s commercial, we really wanted to have fun with the idea that your clothes – like my character, the hoodie – go through a lot and you don’t even realize it!”

Credits
Agency: Saatchi & Saatchi New York / Woven Collaborate
Chief Executive Officer – Andrea Diquez
Chief Operation Officer – Sarah Beaumont
Chief Creative Officer – Daniel Lobaton
Chief Creative Officer, Woven – Paul Bichler
Creative Director – Lauren Varvara
Creative Director – Adrian Chan
Head of Production, Fabric Care – Dani Stoller
Account Director – Jen Brotman
Account Supervisor – Guillermo Betancourt
Account Executive – TJ Daigler
Assistant Account Executive – Sosun Wahab
Planning Director – Nayantara Mukherji
Associate Strategist – Luna Perez
Director Digital Experience – Alan Lin
Senior Business Affairs Manager – Lisa Rimmer
Client: Procter & Gamble, Tide
Vice President, North America Fabric Care – Aga Orlik
Brand Vice President for NA Laundry, Tide – Amy Krehbiel
Brand Director – Alex Perez
Senior Brand Manager – Buki Samuel
BBIC – Kimberly Doebereiner
Manager, Advertising Production – Paul Chick
Communications Manager – Henry Molski
Media Director – Tracy Suer
Associate Director of Media – Patrick McGuinness
Associate Director of Media – Justin Bracco
Research Specialist, Consumer Insights & Product Research – Brandon Dunphy
Director & Assistant General Counsel – Robert White
PR: Marina Maher Communications + Ketchum / Woven Collaborate
Group SVP, Consumer Practice and Agency Marketing – Laura Brinker
SVP Brand Business – Samantha Halpern
VP, Brand Management – Melissa Chua
Senior Account Supervisor, Brand Management – Noomi Grootens
Group SVP, Director, Talent and Partnerships – Marissa Festante
VP, Earned Media – Patricia Jones
Senior Account Supervisor, Earned Media – Tom LaBelle
Account Supervisor, Influencer Marketing – Clare Redway
Account Supervisor, Project Management – Alyssa Bowie
Celebrity Talent and Music Licensing Acquisition: Platinum Rye Entertainment/The Marketing Arm
VP, Talent – Lori Heckman Golden
Manager, Talent – Casey Grochocinski
Sr. Director, Music – Amanda Levine
Production: Biscuit Filmworks
Director – Jeff Low
Partner / Managing Director – Shawn Lacy
Executive Producer – Holly Vega
Producer – Jay Veal
Head of Production – Sean Moody
Director of Photography – Jonathan Freeman
Production Designer – Joe Cooney
Editorial Company: Arcade Edit
Editor – Geoff Hounsell
Assistant Editor – Max Hoffman
Executive Producer – Sila Soyer
Producer – Fanny Cruz
VFX: The Mill
Executive Producer – Anastasia Von Rahl
Producer – Valentina Cokonis
Production Coordinator – Mike Cimino
Executive Creative Director – Chris Knight
Creative Director – Becky Porter
3D Lead Artist – Graeme Turnbull
Shoot Supervisor – Siro Valente
Production Support – Utkarsha Santosh Shinde
2D Artists – Shauna Prescott, Kai Chun Tsai, Bob Homami Katerina Arroyo, Stephen Paragone, Krystal Chinn, Chris DeCristo, Rakesh Venugopalan, Nithin Babu, Mangesh Borkar, Satya Narina, Nikhil K M,
Pushpendra Singh Bhadauriya, Naga Praveen Kumar, Sathya Sagar Kolli, Mahesh Ravila, Prajeesh E, Mohit Garg, Basabendu Sarkar
3D Artists – Alice Panek, Jae Jun Yi, Matthew Choy, Jason Kim, Daniel Soo, Lalida Karnjanasirirat, Freddy Para, Greg Gutkin, Michael Kash, Rijo R, Sendil Kumar J
Art Department – Kevin Diaz, Valerie Chernysh
Mix: Heard City
Partner/Audio Engineer – Philip Loeb