TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Bud Light unveiled its Super Bowl LV comercial. Bud Light Seltzer Lemonade released its first-ever Super Bowl television ad, titled “Last Year’s Lemons.” Inspired by the do-it-yourself haircuts, postponed weddings and other inconvenient but relatable situations in 2020, the ad looks at the bright moments in a challenging year, to turn last year’s lemons into the new Bud Light Seltzer Lemonade.
Last year handed us all those lemons but this Bud Light advert is not a lemon. In fact, it is really good!
“We wanted to give consumers something to start the New Year off right by bringing them the bold flavor of our new Bud Light Seltzer Lemonade,” said Andy Goeler, Vice President of Marketing, Bud Light. “The Super Bowl always brings together avid and casual sports fans alike, and our hope is that our new commercial brings them a little bit of levity and fun while watching the game.”
During the Super Bowl, Bud Light Seltzer Lemonade will also encourage fans to turn a lemon of a play into Bud Light Seltzer Lemonade. When there’s a turnover by either team, fans watching the Super Bowl can enter for a chance to *win a case worth of Bud Light Seltzer Lemonade, by tweeting with #LemonsIntoLemonade and #Sweepstakes.
Bud Light Seltzer Lemonade launched earlier this month, bringing the bold flavor of lemonade with the refreshing bubbliness of seltzer. Available now nationwide, the Bud Light Seltzer Lemonade variety pack features four new delicious flavors including Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Peach Lemonade. Bud Light Seltzer Lemonade is brewed with loads of lemonade flavor, cane sugar, natural fruit flavors and comes in at 100 calories with less than 1 gram of sugar and 5% ABV.
Bud Light Seltzer Lemonade’s spot has earned the Gold Green Seal by the Environmental Media Association. The EMA Green Seal certification for production is an established set of guidelines for sustainable production of TV, movies and events. This partnership with EMA is part of Anheuser-Busch’s commitment to build a more sustainable future.
Fans can be on the lookout for Bud Light Seltzer Lemonade’s new commercial during the Super Bowl on Sunday, February 7.
