TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Hilarious
Cheetos unveiled the 2021 Super Bowl LV, “It Wasn’t Me.” In the commercial, actors, philanthropists, and power-couple, Ashton Kutcher and Mila Kunis (she has voiced Meg Griffin on the animated series Family Guy) helped remix Grammy Award-winning artist Shaggy‘s iconic song with a mischievous twist, offering a tip on what to do when caught sneaking Cheetos from your loved one’s stash.
The spot was created by Frito-Lay’s creative agency Goodby, Silverstein & Partners and directed by renowned Super Bowl commercial director, Bryan Buckley.
Ashton continuously catches Mila ‘orange-handed’ around the house — eating his bag of Cheetos Crunch Pop Mix. But every time he questions her, Mila has the perfect response: “It Wasn’t Me,” thanks to Shaggy. The release of the commercial for Super Bowl LV also marks the 20th anniversary of the retail release of the reggae icon’s timeless hit “It Wasn’t Me.”
“Mila and I both remember when ‘It Wasn’t Me’ came out 20 years ago when we were first working together on That 70s Show, so it’s really cool to come full circle with Cheetos, work together again and remix this song,” Kutcher said. “We’ve rarely done projects together since then, but the concept was so fun and relatable. And we couldn’t pass up the chance to be in this Super Bowl commercial.”
According to a recent consumer survey commissioned by Cheetos, nearly half of Americans (48 percent) admit to sneaking snacks from friends or loved ones, and among those, one in four (25 percent) even admit to doing it with some regularity*.
“Cheetos burst back onto the Super Bowl scene last year and this year’s Cheetos campaign is no different, perfectly depicting the lengths our fans will go for their Cheetos,” said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. “And to be able to partner with Ashton, Mila and Shaggy, whose comedic delivery and timing brings this campaign to life, is truly amazing and something I’m sure the millions of viewers tuning into the Super Bowl will love — and relate to.”
Cheetos | It Wasn’t Me – Full Lyrics
But I caught you at the counter (It wasn’t me)
Saw you snackin’ on the sofa (It wasn’t me)
You even had them in the shower (It wasn’t me)
I even caught you on camera!
You the one who granted access to your snacks
Don’t act surprised that she sneak behind ya back
You gotta keep tabs before she empty that bag
Let’s review the situation, orange fingers red flag
To keep ya own stash you gotta hide it better
If she asks where they are, you say forgetter
Never admit to a word and please don’t upset her
And if she keep on snackin’, ah I guess you let her…
