Colgate: Super Bowl 2019 TV Commercial
TV Super Bowl Commercial Review
Heart or Humor
Colgate unveiled its Super Bowl 2019 TV Commercial. Named “All-New Colgate Total SF – Close Talker,” the advert is directed by Bryan Buckley and created by the advertising agency Red Fuse.
The commercial features the actor Luke Wilson, known for his roles in films such as Idiocracy, Old School, Bottle Rocket, The Royal Tenenbaums, Blue Streak, Bongwater, and Legally Blonde.
The marketing message is “Close talkers, we’ve got you covered. All-New Colgate Total SF does more for your whole mouth: fights bad breath, protects from cavities, gingivitis and more.”
Effective, but it could be funnier.