DEVOUR: Super Bowl 2019 TV Commercial Uncensored
TV Commercial Review
Heart or Humor
DEVOUR, a new brand that has turned up the heat on the frozen foods aisle since its launch in 2016, will make its Super Bowl debut. The DEVOUR 30-second spot from DAVID Miami will appear in the third quarter. The campaign builds on the brand’s history of taking an unapologetic stand for mouthwatering and craveable frozen foods.
The marketing message is “DEVOUR Frozen Foods aren’t your ordinary frozen meals; their mouthwatering and craveable flavors are so good, they are actually frozen food porn. In its debut uncensored commercial for the Big Game, DEVOUR tells the story of how its irresistible frozen food porn can affect a relationship. This addiction can happen to anyone, it’s hard to resist.”
The tagline of the advert is “Never Just Eat, DEVOUR.”
Frozen food addiction
The advert is already viral.