TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Sad
The Silver Line is a free confidential telephone helpline offering information, friendship, and advice to older people in the United Kingdom. The creative agency Anzara creates for The Silver Line this heartbreaking Christmas advert.
There are thought to be around 1.2 million chronically lonely older people across the UK. That number is set to rise to 2 million by 2026.
Credits:
Writer: Phil Beastall
Director: Phil Beastall
Producer: Sarah Fry
Cinematographer: Tom Pierrepont
1st AC: Louis Vella
2nd AC: Adam Shaikh
Sound: Adam Bertenshaw
Make up: Eva-Jean Wright
Gaffer: Sebastian Kudonowski
Production Designer: Daisy Cambridge
Production Assistant: Jack Blanch
Production: Anzara Media Ltd
Music: Artlist.io
Cast:
Lonely Woman: Christine Callaghan
Late Husband: David Selway