Temptations: Scaredy Cat – Halloween campaign
TV Commercial Review
Heart or Humor
TEMPTATIONS unveiled the world’s first horror film made specifically for Cats. Created by creative agency adam&eveDDB, the Halloween advert follows a lone kitty through a spooky haunted house. As a storm rages outside, a mysterious ball of yarn leads the cat from room to room, with fear lurking around every corner. The story culminates in the kitchen with the biggest fright of all – a cucumber.
“If you’re a cat lover, there’s a good chance you’ve gone down the rabbit hole of internet videos of cats jumping in fear at the sight of a cucumber,” said Craig Neely, Vice President of Marketing at Mars Petcare. “Those very entertaining clips were the inspiration behind ‘Scaredy Cat.’ We expanded on that insight and turned cats’ fear of these seemingly ordinary vegetables into a tongue-in-cheek horror movie for cats and their owners to enjoy together during the Halloween season.”
The brand, along with creative agency adam&eveDDB, worked with the Waltham Petcare Science Institute, to enhance the movie with specific sound frequencies that would capture cats’ attention. The result is a short film truly designed for cats.