garage_fridge_mountain_dew

Mountain Dew: Sweaty Boy

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

The advertising agency TBWA\Chiat\Day New York creates this hilarious commercial for Mountain Dew. The main character is Sweaty Boy and the music (named “Garage Fridge Song”) is created for this commercial. Check also the Cowboys advert from this campaign.

Credits
Advertising Agency: TBWA\Chiat\Day New York, USA
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Directors: Julia Neumann, Amy Ferguson
Associate Creative Directors: Holden Rasche, Ashley Veltre
Senior Art Director: Coleman Davis
Associate Copywriter: Alli Walker
Head of Production: John Doris
Executive Producer: Amanda Revere
Senior Integrated Producer: Rick Segal
Associate Producer: Sean Riojas
Director of Integrated Business Affairs: Thalia Tsouros
Business Affairs Manager: Anne-Camille Charpié
Business Leader: Bruna Bechelli
Business Director: Matthew Duerr
Business Manager: Allie Lightcap
Chief Strategy Officer: James Sowden
Executive Strategy Director: John Gibson
Strategy Director: Michael Obermeyer
Senior Strategist: Bodi Karsono
President: Nancy Reyes
Chief Executive Officer: Rob Schwartz

Weird

7.8

Good

Memorable8.0
Effective8.0
Style7.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 0 vote ) 0

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