McDonald’s: The bed
In this commercial
TV Commercial Review
Heart or Humor
McDonald’s France unveiled a fantasy advert named Le lite (The bed). The film is a visual metaphor represented by a fantasy journey on a floating bed along a large river and breathtaking scenery.
With this advert, McDonald’s France announces that since 2015 they were offering a book in all its Happy Meals. The message is, “60 million stories have already been shared in the Happy Meal.”
The film was created by TBWA\Paris and directed by Reynald Gresset through La Pac Paris.
It is an intelligent movement to associate fast food with culture.