Bestow Life Insurance: We won’t judge your lack of life insurance
TV Commercial Review
Heart or Humor
The advertising agency Preacher creates a campaign for Bestow to promotes life insurances. There is three commercial in this campaign, all of them talk about lack of life insurance, but in different scenarios:
- We won’t judge your lack of life insurance, but your mom-friends might.
- Get life insurance before your smug brother asks if you need some of his.
- You’re going to disappoint your kids. Don’t let not having life insurance be the reason why.
The ads try to be comical but can be annoying for those who are not yet their customers. These being exactly the target audience.
Not the best approach.