insurance

Bestow Life Insurance: We won’t judge your lack of life insurance

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Funny

The advertising agency Preacher creates a campaign for Bestow to promotes life insurances. There is three commercial in this campaign, all of them talk about lack of life insurance, but in different scenarios:

  • We won’t judge your lack of life insurance, but your mom-friends might.
  • Get life insurance before your smug brother asks if you need some of his.
  • You’re going to disappoint your kids. Don’t let not having life insurance be the reason why.

The ads try to be comical but can be annoying for those who are not yet their customers. These being exactly the target audience.

(Visited 287 times, 1 visits today)

Funny

7.8

Not the best approach.

Memorable8.0
Effective7.0
Style7.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

Related TV Commercials

LEAVE YOUR COMMENT

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.