Liquid Death: Demon Infused Liquid Death – Halloween

The Liquid Death’s Halloween campaign is one of the most controversial in this month, more than last year Liquid Death’s Halloween.

Liquid Death begins as a funny marketing stunt. According to founders, Liquid Death was started with the plan to make people laugh and get more of them to drink more water more often. Liquid Death, a Santa Monica-based startup, raised a little more than $34 million ($23 million in Series B funding).
Some people think this product is real, but it is.
And the new campaign is controversial as they use a real witch to trap real demons inside their cans of water. The spot end is epic: “In the likely event that you become possessed from drinking Demon Infused Liquid Death, we are offering a coupon for $1 OFF an exorcism.”
The advert is funny but is tricky as for some people these are things to be taken seriously.

CREDITS
Agency: Party Land
Co-Founder/CCO: Matt Heath
Co-Founder/Manager: Haley Heath
Managing Director: Chris King
Senior Producer: Kari Salrin
Copywriter: Cailey Jacoby
Art Director: Christian Laniosz
Production Company: Watchmakers Entertainment
Director: Michael Smiy
Editor: Karli Cessario
Line Producer: Austin Sepulveda
Witch: Jatternack
Host: Dan Warner