Liquid Death: Demon Infused Liquid Death – Halloween
TV Commercial Review
Heart or Humor
The Liquid Death’s Halloween campaign is one of the most controversial in this month, more than last year Liquid Death’s Halloween.
Liquid Death begins as a funny marketing stunt. According to founders, Liquid Death was started with the plan to make people laugh and get more of them to drink more water more often. Liquid Death, a Santa Monica-based startup, raised a little more than $34 million ($23 million in Series B funding).
Some people think this product is real, but it is.
And the new campaign is controversial as they use a real witch to trap real demons inside their cans of water. The spot end is epic: “In the likely event that you become possessed from drinking Demon Infused Liquid Death, we are offering a coupon for $1 OFF an exorcism.”
The advert is funny but is tricky as for some people these are things to be taken seriously.
Agency: Party Land
Co-Founder/CCO: Matt Heath
Co-Founder/Manager: Haley Heath
Managing Director: Chris King
Senior Producer: Kari Salrin
Copywriter: Cailey Jacoby
Art Director: Christian Laniosz
Production Company: Watchmakers Entertainment
Director: Michael Smiy
Editor: Karli Cessario
Line Producer: Austin Sepulveda
Host: Dan Warner
Funny for some people.