Taco Bell ad 2023 – Breakfast with Pete Davidson

TV Commercial Review

Heart or Humor


Breakfast just got better!

Taco Bell has done it again with their new commercial featuring Pete Davidson, or should I say, Peter Davidson. This collaboration with the comedian, best known for his work on late-night television, is a clever and refreshing twist on the conventional breakfast advertisement.

In the ad, Pete Davidson transforms into morning show host Peter Davidson, complete with a charming early morning show set up right inside a Taco Bell restaurant. “Breakfast with Peter,” airing on April 23, showcases Peter’s toned-down persona and highlights the simplicity and comfort of Taco Bell’s breakfast offerings. This concept perfectly fits the brand’s mission to create a welcoming atmosphere that never feels over the top before 11 a.m.

The commercial also announces the launch of the California Breakfast Crunchwrap, a delectable addition to Taco Bell‘s already popular breakfast menu. This new item combines classic ingredients like fluffy eggs, bacon, and crispy hash browns with the fresh flavors of diced tomatoes and guacamole. The California Breakfast Crunchwrap joins fan favorites like the Bacon Crunchwrap, Sausage Crunchwrap, Toasted Burritos, and Quesadillas.

Pete Davidson‘s playful self-awareness in the ad adds a layer of authenticity that’s hard to resist. As he explains his partnership with Taco Bell, viewers can sense his genuine enthusiasm for connecting with fans in the morning, creating a more intimate experience. Taco Bell’s Chief Global Brand Officer, Sean Tresvant, shares this sentiment, stating that they’re thrilled to continue working with Davidson and his Peter-persona.


  • Innovative approach: The commercial’s unique twist on the conventional breakfast advertisement featuring Pete Davidson’s transformation into Peter, the morning show host, brings a fresh and engaging perspective.
  • Relatable humor: Pete Davidson’s self-awareness and light-hearted tone create an authentic connection with the audience, making the ad more enjoyable and memorable.
  • Effective promotion: The ad skillfully highlights Taco Bell’s breakfast menu, specifically the new California Breakfast Crunchwrap, and emphasizes the brand’s commitment to simple, comforting morning meals.


  • Target audience limitation: Pete Davidson’s humor and persona may not resonate with everyone, potentially limiting the commercial’s appeal to a specific demographic.
  • Limited focus: The ad primarily promotes the new California Breakfast Crunchwrap, which may inadvertently overshadow other items on Taco Bell’s breakfast menu.


Overall, the “Breakfast with Peter” commercial is an inventive and engaging piece that perfectly captures the essence of Taco Bell’s breakfast menu. Pete Davidson’s metamorphosis into Peter Davidson is a delightful surprise, and the ad’s light-hearted tone is sure to resonate with fans. This partnership between Taco Bell and Pete Davidson is a winning combination, and we can’t wait to see what they come up with next.

Taco Bell ad - Peter Davidson
Peter Davidson, Pete Davidson’s morning persona, switches from nighttime comedian to morning show host as the star of Taco Bell’s newest breakfast ad.

Who is Pete Davidson

Pete Davidson is an American comedian, actor, and writer best known for his work as a cast member on the popular late-night television show “Saturday Night Live” (SNL). Born on November 16, 1993, in Staten Island, New York, Davidson grew up in a family deeply affected by the events of September 11, 2001, as his firefighter father died in the line of duty during the tragedy.

Davidson’s early interest in comedy was sparked by his love for stand-up comedians like Eddie Murphy and Bill Burr. He began performing stand-up comedy at the age of 16 and quickly gained recognition for his unique, self-deprecating style and dark humor. In 2013, Davidson appeared on the third season of MTV’s “Wild ‘N Out,” a comedy improv show, and he first appeared on “Jimmy Kimmel Live!” the following year.

At the age of 20, Davidson became one of the youngest cast members to join “Saturday Night Live” in 2014. He made a name for himself on the show with his candid, often edgy humor, and his appearances on the “Weekend Update” segment became a fan favorite. Over the years, Davidson’s fame has grown, and he has appeared in numerous television shows, movies, and comedy specials.

Aside from his professional accomplishments, Pete Davidson has also been in the spotlight for his high-profile relationships with celebrities like Ariana Grande and Kate Beckinsale. His personal struggles, including mental health issues and substance abuse, have been openly discussed in the media and by Davidson himself in his comedy routines, making him a relatable figure for many fans.

In recent years, Davidson has ventured into various collaborations, including partnering with Taco Bell for their breakfast ad campaigns. His unique comedic style, candor about personal issues, and relatability have contributed to his widespread popularity and continued success in the entertainment industry.

Taco Bell ad - California-Breakfast-Crunchwrap
Taco Bell doubles down on its toned-down morning mentality with a focus on simple, comforting breakfast foods like the California Breakfast Crunchwrap, available during breakfast hours nationwide for a limited time.



Breakfast just got better!

Heart or Humor9.0
Reader Rating: ( 2 votes ) 4.3

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