TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
A creative idea
Squarespace Super Bowl commercial 2023, ‘The Singularity,’ features Adam Driver (known for his Kylo Ren role in the Star Wars sequel trilogy).
Award-winning filmmaker Aoife McArdle directs the Squarespace ad.
Adam Driver, playing multiple versions of himself, is struck by the idea that Squarespace is a website that makes websites. As he follows that line of thinking down the rabbit hole, reality itself begins to unravel, triggering a singularity event.
The spot provides a moment of levity during the Super Bowl and is true to form for Squarespace in its willingness to stand out with quirky humor and high-quality cinematic execution.
“I couldn’t be happier to do this commercial with Squarespace and for the Super Bowl,” said Adam Driver. “The cast ALONE was reason to do this.”
“We are thrilled to be back at the big game for our ninth year,” said Anthony Casalena, Founder & CEO of Squarespace. “Partnering with Adam Driver to satirize our origin is a fun way to honor where we’ve been as a company. While we started off as a website that builds websites, Squarespace has evolved into a powerful platform that provides all of the tools entrepreneurs need to turn an idea into reality and start a thriving business online.”
