E*TRADE Super Bowl ad 2023 – Baby at Wedding

TV Commercial Review

Heart or Humor


The iconic E*TRADE Baby is back

E*TRADE Super Bowl ad 2023 brings back the baby. Named “Baby Commercial – Wedding,” the ad is cute and funny.

After coming out of retirement during Super Bowl LVI 2022, the iconic E*TRADE Baby is back to help prepare investors for life’s biggest financial moments.

Super Bowl LVII marks ETRADE from Morgan Stanley’s third consecutive year, releasing a commercial in the Big Game as part of the brand’s legacy as a veteran advertiser. ‘Wedding’ features actor and comedian Pete Holmes as the voice of the ETRADE Baby, who also voiced the role in last year’s Super Bowl commercial, ‘Off the Grid.
The E*TRADE Super Bowl ad 2023 was created by the advertising agency MullenLowe U.S.

ETRADE Super Bowl 2023 - Baby at Wedding
Actor and comedian Pete Holmes, as the voice of the E*TRADE Baby

“We’re thrilled to once again bring back the ETRADE Baby to help guide investors through their life-long financial journey,” said Andrea Zaretsky, Chief Marketing Officer, Morgan Stanley Wealth Management. “The setting of a wedding is significant not just because it is fertile comedic ground for the ETRADE Baby, but because a wedding can also be a major expense that requires prudent financial planning to pull off. With the combined power of Morgan Stanley, E*TRADE delivers digital tools, guidance, and intellectual capital that empower investors to take control and pursue their biggest financial moments no matter how they invest or where they are in their financial journey.”



A cute advert!

Heart or Humor9.0
Reader Rating: ( 5 votes ) 6.4

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Comment (1)

  1. This ad is over-the-top amazing! This is the first time I can recall searching a site to give credit for an ad. Keep at it.

    I am overjoyed every time it appears as if I am seeing it for the very first time.

    A merry heart does good, like medicine,
    But a broken spirit dries the bones.

    Proverbs 17:22 NKJV

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