TV Commercial Review
Heart or Humor
SNCF ( the National French Railway Company) unveiled this amazing film created by the advertising agency TBWA, France.
Trains give off 30 times less CO2 than individual cars and 20 times less than planes. It is from this assessment that TBWA\Paris created the campaign for SNCF with a simple message: taking the train means being a responsible citizen and doing something for the benefit of the planet.
The film showcases the successive blooming of a multitude of flowers. 5 images taken every 5 seconds, day and night; a total of 14 000 images per flowers, were recreated into a time lapse. 50 varieties of flowers and more than 200 hours of shots were necessary for the filming.
This is the 1st time that SNCF has spoken out about a theme in which they are particularly involved: the train being the most ecological mode of public transportation.
Advertising Agency: TBWA\Paris, France
Advertising Managers: Stéphane Chéry, Agathe Mouly, Marie Nomdedeu
Agency Managers: Marina Zuber, Cécile Moreau, Maurane Pauli, Célia Martinez
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Creatives: Julia Deshayes, Léna Monceau
Film Director: CARAVANE
Head of TV: Maxime Boiron
TV Producer: Elisabeth Boitte
Executive Producers: Jean François Bourrel, Gilles Pinaudeau
Production Manager: Antoni Gimel-Lecosse
Studio Stop Motion: Manuel Cam
Head of post-production: Elise Gamboa
Head of Music and Sound: Olivier Lefevbre
Music and Sound Producer: Fanny Mithois