TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
BBDO, New York, creates this funny advert for Mountain Dew. The film is directed by Noam Murro through the production company Biscuit.
The film features hip-hop trio Migos, Holly Holm, skateboarding standouts Sean Malto, 86-year-old artist Ushio
The tagline is “There are those who don’t… and those who do.” and the official hashtag is #DoTheDew.
Credits
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Directors: Steve Fogel, Doug Fallon
Associate Creative Directors, Copywriter: Lucas Owens
Associate Creative Directors, Art Director: Sei Rey Ho
Executive Producer: Matt Nowak
Producer: Mike Ritchie
Business Manager: Paul Cisco
EVP Managing Director: Mark Cadman
VP Account Director: Phil Brolly
Account Director: Jen Layton
Assistant Account Executive: Aaron Cary
SVP, Group Planning Director: Chris Cummings
VP, Planning Director: Steve Panawek
Production Company: Biscuit
Director: Noam Murro
Partner / Managing Director: Shawn Lacy
Head of Production: Jeff McDougall, Rachel Glaub
Producer: Jay Veal
Production Supervisor: Jennifer Berry
DoP: Phedon Papamichael
Editorial: Work
Editor: Stewart Reeves
Assistant Editor: Chris O’Brien
Executive Producer: Erica Thompson
Producer: Alejandra Alarcon
VFX & Finishing: The Mill
Shoot Supervisors: Gavin Wellsman, Adrian
Senior Producer: Eoin Sherry
2D Lead: Keith Sullivan
2D Artists: Andre Vidal, Christoph Schroer, Molly Intersimone, Sung Eun Moon, Joseph Yoon, Andrew Emmerson, ing Jung-Hsu
3D Lead: Yong Chan Kim
3D Artists: Jobin Jacob, Charles Lee, Jessica Castillo, Navdeep Singh, Juan Carlos Barquet, Nile Hylton, Yimo Xu, Scott Denton, Scott McGinley, Ryan Federman, Gabriel Kim, John Wilson
Colorist: Michael Rossiter
Additional Music Production: duotone
Executive Producer: Ross Hopman
Producer: Gio Lobato
Music Editor: Brad Fischer
Audio Post: Sound Lounge
Sound Mixer: Tom Jucarone
