Cheq: Greatest Blocker – Dikembe Mutombo
TV Commercial Review
Heart or Humor
Ad-verification company Cheq unveiled a funny commercial directed by Danny Gonzalez. The advert features Dikembe Mutombo.
The tagline is “Brand safety. Ad fraud. At Cheq, we don’t just measure the damage. We block it.”
Dikembe Mutombo said in the advert “Hello my friends. I’m Dikembe Mutombo, and Cheq appointed me to be their chief blocking officer because I know how to block,”
Dikembe Mutombo Mpolondo Mukamba Jean-Jacques Wamutombo (born June 25, 1966) is a Congolese American retired professional basketball player who played 18 seasons in the National Basketball Association (NBA). Outside basketball, he has become well known for his humanitarian work.
Director: Danny Gonzalez
Executive Creative Director: Daniel Avital
Copywriters: Asa Keren, Jonathan Title
Production Company: Optimum Productions
Executive Producer: Joseph Zuniga