SNCF: Bringing people together

The advertising agency TBWA, Paris, France creates this charming little story with a cinematic feel for SNCF. SNCF (Société nationale des chemins de fer français; “National society of French railways” or “French National Railway Company”) is France’s national state-owned railway company and manages the rail traffic in France and the Principality of Monaco.

Named “Rapprochons-nous” (Bringing people together), the 60 seconds commercial present the new SNCF’s signature to the public. Who never met a stranger on a train platform or train without daring to approach it? Furtively exchanged a smile that leaves us more? Who has never regretted not having dared to speak to him? This is the theme of the advert of the new brand signature for SNCF.

The film was shooted in STATION OF ARGENTAN (Orne). Over 50 people in the region also shared the adventure playing extras in the role of passengers.

The commercial tagline is “Get closer with SNCF”


Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Benjamin Marchal, Faustin Claverie
Director of Photographer: Sebastian Blenkov
Additional credits: Jeppe Ronde (Director), Jean Ozannat (Producer), Yannick Dupas (Line Producer).



The ad was well executed and it is efficient, too.

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