SKODA: UGLY IN THE 90’s

SKODA, the Czech automaker brand, unveiled a self-ironic commercial named "UGLY IN THE 90's." Created by the advertising agency ROSAPARK, France, the campaign has the official hashtag #MocheDansLes90s. Its tagline is "We weren't the only ugly ones in the 90's" Credits Advertising Agency: ROSAPARK, France Co-Founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco Copywriter: Julien Perrard Art Director: Nicolas Hurez Managing Director / Strategic Planning Director: Sacha Lacroix Advising Director: Julien Quidor dit Pasquet Strategic Planner: Alexandre Ribichesu Social Media Manager: Thomas Vincenti TV Production: Elodie Jonquille Print Production: Justine Dudognon PR: Theda Braddock Production: BIG Director: Jean Baptiste Saurel Producer:…
Funny self-ironic ad

Commercial review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Funny self-ironic ad

SKODA, the Czech automaker brand, unveiled a self-ironic commercial named “UGLY IN THE 90’s.”

Created by the advertising agency ROSAPARK, France, the campaign has the official hashtag #MocheDansLes90s. Its tagline is “We weren’t the only ugly ones in the 90’s”

Credits
Advertising Agency: ROSAPARK, France
Co-Founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Copywriter: Julien Perrard
Art Director: Nicolas Hurez
Managing Director / Strategic Planning Director: Sacha Lacroix
Advising Director: Julien Quidor dit Pasquet
Strategic Planner: Alexandre Ribichesu
Social Media Manager: Thomas Vincenti
TV Production: Elodie Jonquille
Print Production: Justine Dudognon
PR: Theda Braddock
Production: BIG
Director: Jean Baptiste Saurel
Producer: Kasia Staniaszek-Choppin
Production Director: Driss Lumbroso
Music: Technotronic / Pump Up The Jam

Funny

9.2

The advert recreates perfectly the 90s.

Memorable8.0
Effective8.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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