Commercial review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Funny self-ironic ad
SKODA, the Czech automaker brand, unveiled a self-ironic commercial named “UGLY IN THE 90’s.”
Created by the advertising agency ROSAPARK, France, the campaign has the official hashtag #MocheDansLes90s. Its tagline is “We weren’t the only ugly ones in the 90’s”
Credits
Advertising Agency: ROSAPARK, France
Co-Founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Copywriter: Julien Perrard
Art Director: Nicolas Hurez
Managing Director / Strategic Planning Director: Sacha Lacroix
Advising Director: Julien Quidor dit Pasquet
Strategic Planner: Alexandre Ribichesu
Social Media Manager: Thomas Vincenti
TV Production: Elodie Jonquille
Print Production: Justine Dudognon
PR: Theda Braddock
Production: BIG
Director: Jean Baptiste Saurel
Producer: Kasia Staniaszek-Choppin
Production Director: Driss Lumbroso
Music: Technotronic / Pump Up The Jam
