McDonald’s: The Monopoly game at Macca’s
In this commercial
TV Commercial Review
Heart or Humor
McDonald’s Monopoly promotion returns to Australia for 2018 with more than $250MILLION in prizes up for grabs ($10,000 Flight Centre gift card, a trip for two to Universal Studios Hollywood, a Suzuki Vitara RT-S, Suzuki Address 110 Scooter and free fuel for an entire year, years worth of movie rentals, free music downloads for a year, a $10,000 voucher for Bay Leather Republic, instant food prizes). The Monopoly game at Macca’s starts at 05:00 on 5 September 2018 and 23:59 on 16 October 2018.
McDonald’s unveiled TV commercials to promotes The Monopoly game at Macca’s.
The Monopoly game at Macca’s TV commercials are fun to watch. Not emotional like previous McDonald’s McCafe Australia, but you can watch it for two or three times without getting bored.
All participants will have to download the Monopoly Game at Macca’s App to claim their prizes. What is the Monopoly Game at Macca’s App? The Monopoly Game at Macca’s App allows customers to scan, stash and redeem their Monopoly tickets on their smartphone device.
The marketing message is “This year’s Monopoly Game at Macca’s is going to be our biggest one EVER! Play the game you know and love with a whole new world, games and even more ways to win! With every scan, you have a 1 in 5 chance to win sensational prizes like cars, holidays, movies, music, and your favorite Macca’s classics – simply by playing one of the mini-games”
Launched in 1987, McDonald’s Monopoly game is one of the fast-food chain’s longest-running marketing promotions. Customers collect the Monopoly game pieces and tokens attached to McDonald’s packaging for a chance to win up to $1 million. A former cop reportedly rigged McDonald’s Monopoly game to win almost every prize for 12 years in a $24 million scheme.
The campaign is efficient. The message is clear: you 1 in 5 chance to win sensational prizes.