Skechers Super Bowl Advert 2025: Andy Reid’s Surprising Side Hustle in 12th Big Game Appearance
Skechers—the third-largest footwear brand worldwide, boasting over $8 billion in annual sales—has locked in its spot for Super Bowl LIX, making it the first brand confirmed for the 2025 event. This marks the company’s 12th time advertising in the Big Game, following past hits featuring Mr. T, Tony Romo, Snoop Dogg, and Martha Stewart.
Andy Reid Returns for a Shot at Three-Peat Glory
The Skechers Super Bowl advert 2025, set to air during the FOX broadcast on February 9, stars Kansas City Chiefs Head Coach Andy Reid, who steered his team to back-to-back championships. This year’s commercial reveals Reid in a hilariously unexpected side hustle—one aided by the convenience of Skechers Hands Free Slip-ins. The 30-second spot, produced in-house by SKX Studios, brings together Reid’s no-nonsense football persona and Skechers’ ongoing push into performance footwear.
“I’m a no-nonsense football guy who needs everything around me to be easy,” Reid explained. “These Skechers Hands Free Slip-ins have made my routine quicker and easier. Best of all they give me time to focus on my second career that you’ll see in my first commercial for Skechers!”
The Perfect Venue for Skechers’ Growing Performance Category
According to Michael Greenberg, president of Skechers, tapping Andy Reid was a strategic move that underscores the brand’s growing influence in the athletic realm—particularly as it explores innovative footwear for soccer, basketball, and more. With Reid potentially coaching for a third consecutive championship, the synergy between “three decades of Skechers” and a possible three-peat is an intriguing narrative.
“We’re diving deeper into the performance world,” says Greenberg. “Andy proves there are endless possibilities when you go hands-free with Skechers Slip-ins!”
Skechers Super Bowl advert 2025 Official Press Release
Andy Reid Returns in Skechers’ 12th Big Game Spot
Skechers, the third largest footwear brand in the world with $8 billion in annual sales in 2023, teams up with Andy Reid, the coach behind back-to-back Super Bowl victories, for the brand’s 12th Big Game appearance. Reid’s Skechers Hands Free Slip-ins® campaign features the Kansas City Chiefs leader and a big reveal: his unexpected side hustle helped by the comfort and convenience of Skechers’ innovative and effortless signature footwear collection. Watch the commercial debut during the FOX broadcast on Sunday, February 9th or view it here.
“I’m a no-nonsense football guy who needs everything around me to be easy so I can just focus on the game—especially when it’s for the championship,” said Andy Reid. “These Skechers Hands Free Slip-ins have made my routine quicker and easier. No one wants to go into overtime just because of their shoes, and best of all they give me time to focus on my second career that you’ll see in my first commercial for Skechers!”
“Our belief in Coach Reid and his ability to lead champions resonated with us as Skechers dives deeper into the performance world with innovative products for soccer, basketball and more,” added Michael Greenberg, president of Skechers. “This is the perfect venue to present our campaign as he’s coaching with the chance for an unprecedented third straight win. With more than three decades of Skechers, the third-largest footwear brand in the world, maybe a three-peat for the coach is in the cards. Andy also proves that there’s endless unexpected possibilities when you go hands-free with the signature comfort and convenience of Skechers Slip-ins!”
Appearing for the 12th year in 2025, Skechers has been a perennial advertiser during the Big Game. The brand’s first appearance starred Joe Montana in 2010, and last year it featured Mr. T and Tony Romo. Other notable past Skechers Big Game commercial highlights include Snoop Dogg and Martha Stewart, Mark Cuban with a French bulldog named Mr. Quiggly, as well as Willie Nelson singing “On the Road Again.”
Skechers offers its complete range of footwear, including Skechers Hands Free Slip-ins, at Skechers retail stores and skechers.com, as well as at department stores and footwear retailers around the globe.
About Skechers U.S.A., Inc.
Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
