Oikos Super Bowl Advert 2025: “Surprising Strength” Starring Juno Temple & Myles Garrett
Oikos, America’s #1 high-protein yogurt brand, is returning to the Big Game for a sixth consecutive year with a brand-new spot titled “Surprising Strength.” Directed by Wayne McClammy, this action-packed commercial stars Emmy- and Golden Globe-nominated actress Juno Temple alongside football powerhouse Myles Garrett, who together showcase that strength—and a little help from Oikos—can appear when and where you least expect it.
A Tale of Last-Minute Changes and Ultimate Strength
In “Surprising Strength,” Juno Temple and Myles Garrett find themselves rushing to catch a flight after a sudden gate change. The ensuing race blends humor, action, and Oikos’ signature message of “outstronging” the everyday. Whether you’re an elite athlete or just trying to navigate life’s curveballs, Oikos Triple Zero Greek yogurt and Oikos Pro snack cups step in to fuel the moment with high-quality, complete protein.
“Strength can come from the most surprising places,” Temple says. “It’s a thrill to flip the script and showcase empowered, strong women who rise to the occasion.”
Sixth Year on the Big Stage
This marks the sixth year Oikos has claimed a spot during football’s biggest spectacle, reaffirming the brand’s commitment to highlighting the role of protein in physical performance and overall well-being. According to Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America, athletes aren’t the only ones needing protein; everyone can benefit from high-quality, protein-packed snacks that empower them to meet daily challenges.
Juno Temple: Flipping the Script
Known for her portrayal of multi-faceted and underestimated characters, Juno Temple brings her signature charm to the ad in what she describes as a “bold” and “unexpected” campaign. It’s her first-ever Big Game spot, shining a light on her affinity for strong, resilient characters. Temple’s presence underscores Oikos’ playful twist on championing “surprising strength”—that everyone has the potential to power through life’s obstacles with the right support.
Myles Garrett: Embracing Change & Challenges
Fresh off being named the 2023 Defensive Player of the Year, Myles Garrett shares how adaptability fuels his success on the gridiron—and in everyday life. Adjusting to shifting circumstances, he notes, is what truly tests one’s mental and physical mettle. The “Surprising Strength” theme resonates perfectly with Garrett’s personal philosophy of adapting to adversity. By showcasing a bit of comedic flair alongside his athletic might, Garrett reminds viewers that true strength often emerges in unexpected ways.
“I’ve learned to embrace sudden changes instead of fearing them,” Garrett says. “Challenges make me stronger and allow me to adapt.”
Why “Surprising Strength” Matters
In a Super Bowl landscape saturated by comedic one-liners and celebrity pairings, Oikos’ ad stands out by blending humor with an empowering message. “Surprising Strength” highlights not just the power to lift, run, or tackle, but also the inner resilience to handle life’s smallest—and largest—twists and turns. With Juno Temple and Myles Garrett leading the charge, the brand confidently reminds viewers: STRONGER MAKES EVERYTHING BETTER
Oikos Super Bowl advert 2025 press release
Oikos® Flexes Surprising Strength in Its Return to the Big Game with “Surprising Strength” Starring Television Actress Juno Temple and Football Star Myles Garrett
New Oikos ad aims to power everyday strength with its high-quality, complete protein-packed Oikos Triple Zero® Greek yogurt and Oikos Pro® snack cups
Oikos® is showing up strong on football’s biggest night for its sixth straight year, this time proving that strength can come from places you never expected – even yourself. Featuring multi-nominated actress Juno Temple and pro football star Myles Garrett in the all-new ad “Surprising Strength,” acclaimed director Wayne McClammy and Oikos showcase that there’s more to being strong than what meets the eye.
In the brand’s newest spot, ‘football’s’ sweetheart and one of the league’s biggest musclemen come together in a humorous and action-packed race, as a last-minute gate change throws a wrench in travel plans. Luckily as America’s #1 high-protein yogurt brand, Oikos’ delicious and nutritious snacks help support strength and save the day. With so much protein-packed goodness loaded into such a small package, Oikos is here to show every one of us that we too can outstrong our everyday by making stronger snack choices on Game Day and throughout the year. STRONGER MAKES EVERYTHING BETTER®.
Juno Temple, known for bringing her charm and depth to underestimated characters, couldn’t be more excited to team up with Oikos for her first-ever Big Game spot. “I seriously can’t believe I’m in a Big Game ad. It’s been super fun working with Oikos,” beamed the actress. “This campaign is bold, unexpected, and celebrates a message I hold close to my heart – that strength can come from the most surprising places. It’s always a thrill to flip the script and showcase empowered, strong women who rise to the occasion.”
“The Big Game is a career-defining moment for athletes where they demonstrate their strength at the highest level, but we know that athletes aren’t the only ones who need protein to power their game. At Oikos, we power all types of strength and we’re proud to offer fans nutritious, high-quality protein options that are sure to provide a boost whenever they need it most in their everyday lives,” says Victoria Badiola, Vice President of Greek & Functional Nutrition at Danone North America. “Being able to bring together the dynamic duo of Juno Temple and Myles Garrett while putting surprising strength at the forefront of our Big Game ad is a fun way to bring our brand ethos to life.”
“As a defensive end, I am constantly adjusting my game to fit different circumstances. I’ve learned to embrace sudden changes instead of fearing change,” said Myles Garett, 2023 Defensive Player of the Year. “Challenges make me stronger and allows me to adapt in unique situations. This is the message I want to share through the Oikos ad: strength can show up in ways you don’t expect – like when a friend lets you lean on their strength when you need it most.”
On February 9, 2025, the ad will air on FOXSports.com, FOX Sports App, NFL App and Connected TV devices where users can stream the Super Bowl. Viewers in New York, NY., Los Angeles, CA., and Denver, CO., will be able to see the spot live within 30-minutes of kickoff on FOX Sports. Those in New Orleans, LA., can view the ad live on FOX’s in-game Super Bowl broadcast.
