TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Emotional
Disclaimer: ** Please note that this PSA contains graphic content related to school shootings that may be upsetting to some viewers. If you feel that this subject matter may be too difficult for you, you may choose not to watch this video. **
Sandy Hook Promise unveiled a new emotional commercial to protect children from school shootings, violence, and other harmful acts.
The message is: “When you don’t know what to look for, it can be easy to miss warning signs, sometimes with tragic consequences. Designed as a complement to our Say Something program, get our Back-to-School Warning Signs Checklist. If you, or a child in your life, see any of these signs fill out this checklist and submit it to a trusted adult to get help.”