Rolex: Celebrating Cinema

Created by the advertising agency JWT, the new Rolex TV commercial is named “Celebrating Cinema.” The advert is a compilation of iconic films like The Pink Panther, The Hustler, Network, Selma, LA Confidential, Che, Frantic and Titanic. The new Rolex TV commercial features Paul Newman, Harrison Ford, Dennis Hopper, Bill Paxton, Jim Carrey, and Marlon Brando. Bill Paxton died at the day before the Academy Awards.
The advert was broadcasted during the 2017 Oscar ceremony as Rolex sponsorship of the 89th Academy Awards.

“Rolex maintains its ties with exceptional individuals and organizations, supporting the extraordinary accomplishments of those who are capable of challenging the world by pushing the boundaries of their art. Rolex supports the Academy and its endeavours, both in its recognition of achievement and in preserving the history of film, of which Rolex is proud to have played a part.”

cinema rolex
Rolex watches have featured on screen in legendary films.
Rolex GMT-Master II M116719BLRO-0001 GMT-Master II Oyster, 40 mm, white gold Rolex Datejust 36 M116233-0154 Datejust 36 Oyster, 36 mm, steel and yellow gold Rolex Datejust 41 M126333-0010 Datejust 41 Oyster, 41 mm, steel and yellow gold Rolex Lady-Datejust 28 M279173-0001 Lady-Datejust 28 Oyster, 28 mm, steel and yellow gold Rolex GMT-Master II M116718LN-0002 GMT-Master II Oyster, 40 mm, yellow gold Rolex Datejust 36 M116200-0084 Datejust 36 Oyster, 36 mm, steel Rolex Day-Date 40 M228238-0006 Day-Date 40 Oyster, 40 mm, yellow gold Rolex Submariner Date M116610LN-0001 Submariner Date Oyster, 40 mm, steel Rolex Cosmograph Daytona M116508-0009 Cosmograph Daytona Oyster, 40 mm, yellow gold
The watches that
have become stars in their own right.

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Legendary films

8.6

It is just a mix of movie scenes, but the Rolex advert brings back memories.

Memorable9.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution8.0

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