TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
PopCorners Super Bowl ad 2023 revived the “Breaking Bad” television show ten years after its beloved characters left the airwaves. I like to see Breaking Bad’s characters in this new context.
PopCorners brought the ad to life in a truly authentic way by teaming up with many of the original cast and crew members from the hit series, including actors Bryan Cranston, Aaron Paul, and Raymond Cruz, reprising their roles as Walter White, Jesse Pinkman, and Tuco Salamanca, as well as “Breaking Bad” creator, head writer, executive producer, and director Vince Gilligan. The spot reimagines iconic scenes inspired by the original “Breaking Bad” storyline. It incorporates elements that excite superfans, including original set pieces like the infamous RV and Tuco’s wardrobe.
“Bringing PopCorners to the Super Bowl stage for the first time is a tremendous moment for a brand on the rise,” said Brett O’Brien, chief marketing officer at Frito-Lay North America. “We’re showcasing why fans love this air-popped, never fried snack excitingly and unexpectedly through the lens of two characters who could’ve used their talents to Break Into Something GoodTM.”
“PopCorners’ desire to create a genuine extension of the franchise and a campaign that would excite ‘Breaking Bad’ fans is what brought us back for this Super Bowl commercial,” said Cranston. “Walt would’ve been immediately drawn to the basic ingredients in PopCorners, so ‘Breaking Good’ made perfect sense as an alternate storyline that would’ve been much better for him and Jesse.”
“There’s nothing better than getting to revive characters who mean so much to us, surrounded by so many of our original cast and crew members, for the most exciting sports event of the year,” said Paul. “We’re grateful that PopCorners gave us the perfect opportunity to reunite our ‘Breaking Bad’ family, especially with a brand that I think is about to become everyone’s go-to snack.”
PopCorners Super Bowl ad 2023 will premiere on TV during Super Bowl LVII in the first commercial break of the third quarter.
PopCorners were introduced to the snack category in 2010 and have since expanded to seven delicious flavors. As a tasty, crunchy and wholesome popped-corn snack, PopCorners breaks convention and unlocks snacking possibilities through great taste and simple ingredients.
