Armani: CREMA NERA advert

Armani beauty unveiled a new advert for its Crema Nera Supreme reviving cream. The video story is, “The island of Pantelleria, off of Italy’s Sicily, embodies Giorgio Armani‘s vision of nature: powerful and raw, yet resounding in harmony and perfection. This is where the CREMA NERA skincare line was born, empowering the highest efficiency level, mirroring the best nature offers with the miraculous revival power of the Resurrection plant, Myrothamnus Flabellifolia.”
Do you know that the miraculous resurrection plant Myrothamnus Flabellifolia, one of the most resilient species in the world, can revive with just a few drops of water after surviving dormancy at 95% dehydration?