full ad The Roast of Mr. Peanut.mp4

PLANTERS Super Bowl ad 2023 – The Roast of MR. PEANUT -full

TV Commercial Review

Heart or Humor


Good idea

The PLANTERS Super Bowl 2023 ad is named “Made To Be Roasted,” and VaynerMedia produces it.

In the advert MR. PEANUT is roasted by Jeff Ross, Natasha Leggero, Atsuko Okatsuka, Frank Castillo, Yamaneika Saunders, David Lucas, and Sarah Tiana.

The nuttiest wisecracks can’t be contained to 30 seconds, so PLANTERS unleash a must-see, full-length comedy special, “The Roast of MR. PEANUT.” You can see it now!

True to tradition, MR. PEANUT will take his turn at the podium, busting out of his shell with a few zingers.

“There are moments in a career where you get to work with your heroes,” said comedian Natasha Leggero. “I was so honored to dig into his 106-year history of MR. PEANUT and get under his shell.”

To roast MR. PEANUT, we knew it required the scale and excitement of a proper roast, complete with a live band, hungry crowd, and laugh-out-loud talent,” said Rafik Lawendy, head of marketing, PLANTERS. “While you entertain with delicious peanuts at your at-home viewing party, we’ll provide the nutty entertainment.”

PLANTERS Super Bowl ad 2023 - The Roast of MR. PEANUT
PLANTERS Super Bowl ad 2023: The Roast of MR. PEANUT

Good idea


The humor does not match the good idea of the advert.

Heart or Humor7.0
Reader Rating: ( 2 votes ) 4.6

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